Google Maps update makes it easier to pick up grocery orders


Following a small launch in Portland earlier this 12 months, Google has introduced the widespread rollout of its new grocery pickup characteristic for Google Maps. The characteristic simplifies the grocery pickup course of by integrating order options into the Maps product, enabling Google customers to see when their order is prepared and extra utilizing the identical app that gives instructions to the grocery retailer.

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Grocery pickup companies skyrocketed in recognition final 12 months because of the pandemic and the quantity of people that have been not prepared to buy in particular person. Many retailers rolled out their very own curbside pickup companies, which permit prospects to drag right into a parking spot, alert the shop that they’ve arrived, after which pop their trunk in order that an worker locations the baggage instantly of their automobile.

Many retailers have built-in their pickup companies into their very own apps or, in some circumstances, leveraged current on-demand buying platforms like Instacart. This implies customers normally must toggle a number of apps, utilizing one to test their order standing and alert the shop once they’ve arrived and a special app to navigate to the shop.

Google goals to simplify this course of by including these options to its Maps product. With the grocery pickup options, customers can place their order via the retailer, then use Pickup with Google Maps to view the order’s standing, let the shop know once they’ve left house, and alert the shop once they’ve arrived for pickup.

Google Maps helps round 2,000 retail shops belonging to Marianos, Kroger, Fry’s, and Ralphs in 30 states. Google Maps exhibits the shop the client’s real-time location as they drive to the store, which, in line with Google, cuts down on the wait time between pulling right into a parking spot and having the groceries positioned of their automobile.

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