In the event you personal an Android system, there is a good likelihood it is powered by considered one of Qualcomm’s Snapdragon processors. Snapdragon is almost ubiquitous with Android telephones and tablets (with some exceptions, after all), particularly on the excessive finish of the efficiency spectrum. In recognition of this, Qualcomm is embarking on a daring rebrand of Snapdragon from prime to backside.
“As we glance to the longer term and anticipate continued progress throughout platforms, options and
experiences, it’s time to mirror on the daring steps taken to develop Snapdragon into a number one
cross-category know-how model and put together for what’s subsequent. As our viewers grows and
affinity builds, Snapdragon will likely be on the coronary heart of extra gadgets than ever earlier than, inspiring new
followers around the globe,” Qualcomm says.
So what is that this rebrand effort all about? In considerably obscure phrases, Qualcomm says it wants a “larger tent, an extended enjoying area so to talk,” because it goals to broaden the attraction of Snapdragon “whereas holding true to its core.” And what that entails is a mix of constructing Snapdragon extra iconic, freshening up the brand’s search for the fashionable period, and simplifying its model recognition.
Snapdragon can be gaining new colours that symbolize efficiency tiers and product classes. They embody Gold, Snapdragon Crimson, Nickel, Gunmetal, and Midnight. It isn’t but clear what every one will symbolize, although Qualcomm did say its gold portfolio will include fully premium-tier merchandise.
Qualcomm additionally intends to amplify its iconic fireball emblem, which is able to present up in new belongings. And it is dropping “5G” from its model nomenclature, noting that 5G connectivity is now a given. Redesigned badges with a “cleaner, trendy, simple feel and appear” are a part of the rebrand technique too.
What all this in the end means for customers is extra emphasis on the Snapdragon basis that powers so many alternative gadgets. It may additionally imply that much less savvy customers may need a better time differentiating between high-end, mid-range, and entry-level merchandise, not less than in principle. The way it performs out, time will inform.