Bugatti tailored custom car program is the hyper-luxury Pimp My Ride

French supercar maker Bugatti has formally launched its Sur Mesure (or tailor-made in French) customization program by unveiling a one-off Chiron Pur Sport sporting vintage-inspired livery. Based on Bugatti, Sur Mesure responds to an ever-growing demand for personalised Bugattis just like the Chiron Les Legendes du Ciel and the Divo Girl Bug.


Drawing inspiration from the Bugatti Sort 51 racing automotive of legendary racing drivers Louis Chiron and Achille Varzi on the 1931 French Grand Prix, the client needs a Chiron Pur Sport that immortalizes the racing heroics of classic Bugattis. Carrying a handpainted quantity 32 emblem and Child Blue paint job, the artistic minds at Bugatti Sur Mesure labored to conceptualize a Chiron like no different.

As anticipated, the client needed a hand painted quantity 32 emblem on the doorways to honor Chiron’s victory, and Bugatti Sur Mesure responded with aplomb. Look nearer, and also you’ll discover these pink accents on the bodywork that resemble fading stripes are lots of of miniature EB logos, every utilized by hand.

The quantity 32 motif continues contained in the cabin. There are “32” emblems on the headrests plus fading EB stripes on the door panels. Moreover, the Grand Prix moniker is on the transmission tunnel and door sills, reminding the client of Chiron’s historic win on the French Grand Prix.

“Our shoppers are sometimes deeply intrigued by Bugatti’s motorsport lineage, and it’s becoming that the primary Sur Mesure fee ought to pay homage to one in every of our nice racing icons,” stated Hendrik Malinowski, Managing Director for Bugatti Gross sales and Advertising and marketing.

Below the hood stays an 8.0-liter W16 quad-turbocharged motor pumping out 1,479 horsepower and 1,180 pound-feet of torque. However in contrast to a regular Chiron, the Pur Sport’s engine has the next 7,000 rpm redline, whereas the seven-speed automated transmission has 15-percent shorter gear ratios.

The Pur Sport is a track-bred Chiron and has sharper dealing with than its stablemates, however it stays a blistering supercar when pushed to the restrict. It might have a decrease 217 mph high pace (the Chiron tops out at 261 mph), however it rushes from zero to 60 mph in 2.3-seconds and onwards to 124 mph in 5.9-seconds – a bit faster than a regular Chiron.

We now have no phrase on the value, however any Bugatti can simply eclipse the $4-million mark, particularly after Sur Mesure’s many hours of handcrafted goodness. When you’re , a Bugatti Chiron Pur Sport begins at round $3.6-million, and solely 60 items will likely be constructed.

This customization program is not going to be a part of a tv program – so far as we’ve been informed – so in that, it stands so far as attainable from probably the most profitable popular culture customs tv present ever made: Pimp My Trip. And given the meant buyer for Bugatti’s new program, avoiding the legacy of the MTV program might be well-advised.

Bugatti Sur Mesure Chiron Pur Sport Gallery

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