Intel Alder Lake CPUs Chip Away At AMD’s Dominant Sales Lead At Major Retailer


Intel Alder Lake Retail Logos On Top Of CPU Die Shot
Information from a serious retailer in Germany reveals that Alder Lake is already serving to Intel regain a number of the market share it gave as much as AMD. That retailer is MindFactory, and searching on the gross sales information for the previous month, Intel has lastly climbed above 30 p.c for the primary time since AMD launched its Ryzen 3000 collection (adopted by its Ryzen 5000 collection).

There are other ways to have a look at this. One is that AMD continues to be crushing Intel in CPU gross sales at MindFactory. That is notable as a result of the web retailer will not be an also-ran, however the largest one in Germany. Regardless that gross sales information from a single e-tailer will not be essentially indicative of the market as an entire, it’s nonetheless attention-grabbing to dissect the numbers.

MindFactory CPU Market Share
Click on To Enlarge (Supply: MindFactory by way of Reddit [ingebor])
To do this, Reddit person ingebor compiles gross sales information each month and plots it out in a bunch of charts and graphs. And what we see for November is AMD commanding 70 p.c of CPU gross sales on the retailer, and Intel accounting for the opposite 30 p.c. Additionally attention-grabbing, AMD’s Ryzen 5000 collection (Zen 3, Vermeer) is thrashing Intel’s whole stack all by itself, with a 48 p.c share of all CPUs bought.
In order that’s one method to digest the numbers. One other method is to have a look at the affect Alder Lake is having on Intel’s place within the brief going. Alder Lake has solely been out a month and it is already serving to Intel chip away at AMD’s gross sales lead (which once more, we’re solely speaking about MindFactory right here, not the market as an entire).
That is a powerful achievement. It might be attention-grabbing to see what number of of these Alder Lake CPUs went into DDR5 platforms, provided that DDR5 reminiscence is moderately scarce and carriers a pricing premium over DDR4. It is also notable that the one chipset on the town for Alder Lake is Z690. It’s completely conceivable that when extra chipsets enter the combo, Alder Lake will give Intel one other enhance.

Amongst Intel’s CPU architectures, Alder Lake is already outselling Rocket Lake at MindFactory, although it is shut—Alder Lake accounted for 37 p.c of all Intel CPU gross sales in November, whereas Rocket Lake accounted for 34 p.c. The remaining 28 p.c have been Comet Lake chips.

MindFactory CPU Revenue Graph
Click on To Enlarge (Supply: MindFactory by way of Reddit [ingebor])

When it comes to the income break up, the hole between AMD and Intel is a little bit bit larger—AMD’s Ryzen CPUs generated 74 p.c of CPU income final month, versus 26 p.c for Intel’s CPUs. The Ryzen 7 5800X was the largest earner, adopted by the Ryzen 5 5600X, Ryzen 9 5900X, Ryzen 9 5950X.

The income break up hasn’t all the time tipped in AMD’s favor, and particularly not this favorably. Nevertheless, AMD’s product stack is actually adequate to warrant and fetch greater costs in comparison with a number of the firm’s previous silicon.

It will likely be attention-grabbing to see what the following a number of months carry, by way of the gross sales break up. Cheaper chipsets might bolster Intel’s place, as might higher availability of DDR5 reminiscence. In the meantime, AMD will quickly launch refreshed Zen 3 processors with stacked 3D V-cache.

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